Creating iOS apps begins with clarity about your audience, the app's purpose, and the scenario to address in the initial release. A rigorous discovery phase helps define the MVP scope, select the appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation schemes, disciplined state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after release to the App Store.